Published: Sunday May 13, 2012
Imposing restrictions on the number of theatres to screen non-Kannada films, the Karnataka Film Chamber of Commerce (KFCC) had strict regulations over Telugu movies feeling that the survival of Kannada cinema was at stake. But the market has just got bigger for Telugu films with Competition Commission of India (CCI) removing restrictions imposed on the release of non-Kannada films in Karnataka. Ram Charan Tej's 'Racha', Jr NTR's 'Dammu' and Pawan Kalyan's 'Gabbar Singh' have all been released in a large number of theatres in Karnataka.
Annoyed by this decision, certain production houses had approached the CCI against the KFCC's decision. With CCI finding fault with the KFCC on the issue a couple of months ago and removing barriers on the release of non-Kannada films in the state, Telugu films are being released in a big way in Karnataka now.
"Telugu films and heroes have a big following in Karnataka. Our production houses have now started releasing Telugu films in as many theatres as they want to. Definitely, the market for Telugu cinema has now got expanded”, said D Suresh Babu Andhra Pradesh Film Chamber of Commerce (APFCC) president. On April 5, 'Racha' reportedly was released in as many as 90 theatres in Karnataka. Before the restrictions were removed not more than 24 theatres were allowed to show non-Kannada films. In addition to 90 theatres where 'Racha' was screened officially, 30 followed suit in Karnataka. The Ram Charan Tej-starrer, it is said, collected several crores in the Karnataka market.
This means that producers will stand to gain hugely as they can now sell their films rights for a larger amount as they can be released in more theatres. While Telugu film heroes are a big draw in Karnataka, their image will get even bigger and this could result in increase in their remuneration as well.
With Karnataka now becoming a lucrative market, Jr NTR's 'Dammu', which was released on April 27, tried to take full advantage and the movie was released in 150 theatres across Karnataka. On Friday, Pawan Kalyan's 'Gabbar Singh' now bids to repeat the feat. The film was released in 16 single screen theatres and 17 multiplexes in Bangalore city. In all, the movie was released in 83 theatres in Karnataka. Ironically, while the Telugu film industry has lost no time in taking its share of the Kannada pie, a section of the Tollywood has been voicing itself against the release of dubbed movies from other languages in Andhra Pradesh.